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#ShavefortheBrave – the WHY of our campaign

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The #ShavefortheBrave campaign is a sincere effort on the part of Evergreen Lifestyle, supported by Amdec Group and its staff to show solidarity with frontline workers and their families around the world, who risk their lives so that we remain safe at home under lockdown. When lockdown ends their bravery and service will not, as they will remain at the front-end of the fight against the Covid-19 pandemic. Our campaign is to thank all medical and emergency service workers as well as pharmacists, scientists, farmers, logistics and retail staff as well as the staff in hospitals, the police service and the military. We salute their service and their bravery in a pandemic that is taking lives daily.

We encourage everyone who benefits from their unselfish actions to #ShavefortheBrave.

To take part in this challenge, all you need to do is record yourself shaving or colouring your hair, or take some before-and-after pictures, and then upload your video or pictures to Facebook. Be sure to use the #ShavefortheBrave or #HairforCare hashtags, and tag us @EvergreenLifestyles in your post.

See all of the participants by visiting our Facebook page